All right, I'm back with something new: Ysterike!
After designer Sarah Lespagnol graduated from Esmod in Roubaix, spent half a year at the style department at La Redoute, another 6 months working for designer Valérie Barkowski in India and finally a year in Italy, she decided it was about time she created her own brand, Ysterike. (thanks for introducing me to her, Thibaut!)
The first thing I noticed about this collection (spring/summer '11) was how girly, flirtatious, colourful and fun it was. Seriously, THIS is what french style is all about. It's not a coincidence some of my favourite brands (and by that I mean the ones I actually wear + am able to afford) are french, just like Ysterike.
The Ysterike girl: a 20-35 year old fun, ambitious, independent, artistic and charming woman - Take a look at the collection and see for yourself...
For now the collection is only available at various shops in France (Lille, Paris, Toulouse, Porto Vecchio & Aix en Provence) and Belgium (Brussels & Antwerp), but for those of you who don't live anywhere near here, fear not, because plans for an e-commerce are in the making, so keep an eye out for it! (More info here)
All pictures via Ysterike