Friday, November 4, 2011


I'm not from the UK, so I wouldn't know, but apparently Falcon enamelware is one of those big icons (established in 1920) when it comes to, well, enamel. Anyway, the brand got a total revamp and it's looking very very good. With the help of Morse Studio + Kiwi & Pom, they came up with these bake & pie sets, tumblers are available as well and a prep set is on its way.
The mere sight of these make me feel like baking.

See what a little bit of rebranding can do for you? I feel like a lot of established businesses could benefit from a similar revitalisation, I mean, this is 2011 after all.

Images from Falcon


Sylvia Etc... said...

hello, kitchenware crush on the navy blue enamel finishing of the little plates ... the shots positively scream 'you want to' :)


nice post!!!!looks like an awesome brand!thanks for your sweet words and hope u'll come visit me more often!


Raez said...

you're right, everything looks amazing. probably guaranteed somewhere in someone's book that if all old established brands revamped their image, they'd make tons more cash and attract a larger market!

PS it has occurred to me that we have yet to ever discuss out musical tastes, despite their similarities...we should have a playlist trading skype session one day!

hope you had a great weekend!

xx Raez

Phuong said...

i love the food pictures

Travel in Style

hannah said...

adore these food shots! makin me hungrrryyyy



Sarade said...

Fun - thanks for sharing!!

Julie said...

Cool! I want to bake now too :)

the gorgeous said...

yummy! loove the style of this images, fabulous food images!


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